Media and Branding

This document provides instructions on how to use PlusID® brand and logos in your application and website. 

Establish trust with PlusID branding on your application or website. Use the official PlusID graphics and logos with your sign-in or registration buttons. Please only use the official graphics and look & feel as provided below.

PlusID logos and other official visual material is a great way to reassure your end users that you choose to process their data and payment securely and transparently. PlusID offers logos, buttons, and other data and payment option graphics that you can use in your application and on your homepage.

This document covers:

  • PlusID Colors
  • PlusID Logos
  • PlusID Buttons
  • Branding Considerations

 

Please see below for further details.

PlusID® is a registered trademark and owned by Aalto Business Oy.

PlusID Colors

The official PlusID colors in RGB color code format are following:

  • Base color / PlusID Dark Blue: #0a2740
  • Base color / PlusID Light Blue: #41afe1
  • Highlight color / PlusID Green: #4eee1f
  • Highlight color / PlusID Red: #e8394e

Please contact us if you need color codes in other format, e.g. CMYK.

PlusID Logos

PlusID logos and other official visual material is a great way to reassure your end users that you choose to process their data and payment securely and transparently. PlusID offers logos, buttons, and other data and payment option graphics that you can use in your application and on your homepage.

PlusID logo with background
PlusID logo transparent, no background
PlusID logo with lock and with background
PlusID logo with lock transparent, no background
PlusID icon, round
PlusID lock icon, round

More graphic assets will be added here later. If you need something special at the moment, please do not hesitate to contact us.

PlusID Buttons

Establish trust with PlusID branding on your application or website. Use the official PlusID graphics and logos with your sign-in or registration buttons. Please only use the official graphics and look & feel as provided below. 

PlusID circle button
PlusID button
PlusID Connect circle button
PlusID Buy with invoice circle button
PlusID Connect button
PlusID Pay button
PlusID Pay with button
PlusID Buy with invoice button
PlusID card
PlusID Pay card
PlusID Buy with invoice card

More graphic assets will be added here later. If you need something special at the moment, please do not hesitate to contact us.

Branding Considerations

Only use the official PlusID logo and buttons to promote your membership online or offline.

Only use the word “PlusID” as written here, or case-by-case, “PLUSID” in all capital letters. Do not use “PlusID Service”, “PlusID platform”, “Plusid”, “plusID” or similar phrases.

To ensure consistent use, never alter, rotate, embellish or attempt to recreate PlusID logos or other brand assets. If you are missing something, please contact us to confirm the usage.

Use enough whitespace! Leave enough space around PlusID brand assets for them to be clear and distinctive.

Do not alter the ratio of the assets, and do not make them too small. Scaling otherwise is, of course, allowed.

When adding PlusID logos and buttons visible with other brands and assets, the PlusID assets must be displayed at least as prominently as other third party assets. For example, buttons should be approximately the same size and have similar visual weight.